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This paper aims to gain a clear understanding of the ventilated cavity evolution around an NACA0015 hydrofoil by using both experimental and numerical investigation.

The bubble evolution around an NACA0015 hydrofoil with or without air injection was observed in a water tunnel, and the simulation was conducted using a modified turbulence model and homogeneous cavitation model.

The present simulation method can successfully predict the bubble evolutions around the NACA0015 hydrofoil with or without air injection. Air injection can alleviate the nature cavitation oscillation, and the suppression effect on nature cavitation depends on the air-entrant coefficient. It is confirmed that the air and vapor cavity have the same shedding frequency. It is seen that the air sheet closely attaches to the hydrofoil surface and is surrounded by the vapor sheet. Thus, the injected air promotes vapor growth and results in an increase in the cavity shedding frequency. Further, with a large air-entrant coefficient, the pressure fluctuation is suppressed completely.

The new simulation method is adopted to explore the mechanism of ventilated cavitation. The bubble evolutions with and without air injection have been comprehensively studied by experimental and numerical investigation. The effects of air injection on natural cavity oscillations and pressure fluctuations have been revealed in the present study.

The purpose of this paper is to identify and examine the antecedents and consequence of regional animosity and their impacts on regional media preference.

Computer-assisted telephone interviews were conducted with randomly selected adult residents in Northern (206) and Southern (201) Taiwan. The data were analyzed using structural equation modeling in LISERAL and fuzzy-set qualitative comparative analysis.

The findings reveal that perceived economic threat, economic hardship and dissatisfaction with government economic policy increase home region identification and perceived discrimination, which in turn lead to heightened animosity toward the opposite foreign region. This increasing animosity then affects consumer choice over home region media compared to media originated from the other region.

The findings suggest that military and political tensions alone cannot explain why consumers would harbor animosity between one region and another within the same country due to social and economic reasons. The constructs chosen in this research should be seen only as a snapshot but other variables such as a region’s natural environment and its human factors are not taken into account. Future studies would benefit from inclusion of these variables and a wider geographical scope.

Several implications are extracted to help marketing and branding personnel better shape their marketing, communication and media strategies, as well as to help government policy makers and political parties revise existing policy to reduce the animosity.

By investigating animosity within borders, this study provides fresh insights to help explain how economic factors contribute to increased regional animosity through the mediating effect of regional identification and perceived discrimination. The findings broaden existing understanding about the concept of animosity and its impact on consumer behavior.

The study examines SMEs' investment in B2B web sites and the relationship between organizational drivers such as adoption readiness and constraints and evaluation of investments. We investigate how these drivers influence the perception of B2B web site benefits and the effect a great understanding of issues has on stakeholder satisfaction in the investment.

A quantitative approach is used to test the hypotheses, which are developed from the literature. Following a pilot study, a survey of 1,000 Australian SMEs with B2B web sites is used to collect the data, which is analyzed using structural equation modeling techniques.

Findings reveal the mediating relationships between organizational drivers and their influence on SMEs' perceptions of benefits and stakeholder satisfaction and support the B2B web site evaluation effectiveness model. Further insights show that SMEs do not understand the complementary nature of the organizational drivers that support strategic alignment and therefore fail to realize benefits from their web sites.

Limitations of the research are noted and discussed with regard to constructs and the views of survey respondents.

Results suggest that SMEs consider reallocation and/or prioritization of resources and business objectives in order to improve their IT investment evaluation practices. This would have a direct impact on the level of IT benefits realized, and ultimately affect the degree of stakeholder satisfaction with B2B web site adoption.

A key contribution is the development of a B2B web site evaluation effectiveness model that supports greater understanding of how SMEs can gain more value from their B2B web sites.

This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers.

Data collection was conducted using a mall intercept approach in downtown Shanghai and Taipei. A self-administered questionnaire was developed and back-translated from English to Chinese and distributed. Structural equation modelling in LISREL was used to analyze the data.

It was found that collectivism has a positive relationship with attitudes towards counterfeiting of luxury brands for the China Chinese but not for the Taiwan Chinese. Personal gratification was found to have a negative relationship with attitudes towards counterfeiting of luxury brands for the Taiwan Chinese consumers. Integrity and status consumption were found to have a positive relationship with attitudes towards counterfeiting of luxury brands for both the China Chinese and Taiwan Chinese consumers.

The findings are limited to comparison between China Chinese from Shanghai and Taiwan Chinese from Taipei; therefore, the results may not be generalizable across all Chinese consumers or international consumers. In addition, only luxury brands were examined in this paper. Future studies would need to address other contexts or specific product categories.

This paper presents findings from two Chinese cities. The consumers may be from the same region; however, it is found from the study that they pose different attitudes and purchase intentions towards counterfeits of luxury brands. Therefore, the insights from this paper provide a deeper understanding into the differences between Chinese consumers and implications for practitioners, academics and policy makers.

Majority of the cross-national studies are often compared between the so-called Western or Eastern countries. This paper examined counterfeiting from China (which is deemed as one of the largest manufacturers of counterfeits) and Taiwan (which was one of the largest counterfeiters decades ago). This provides insights into the development and differences between regional consumers and their attitudes towards counterfeits of luxury brands.

The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the idol’s music products legally and illegally.

A stratified, two-stage, cluster sampling procedure was applied to a list of high schools obtained from the Ministry of Education in Taiwan. A return rate of 80 per cent yielded 723 usable questionnaires, the data from which were analysed by the LISREL structural equation modelling software.

The results suggest that both social worship and personal worship have a significant and positive impact on the intention to purchase music. However, personal worship has a negative impact on the intention to pirate music while social worship appears to strengthen it.

The findings suggest that idol worship is more complex than previously understood. The constructs chosen in this research should be seen only as a snapshot but other variables such as vanity trait, autonomy, romanticism or involvement are not taken into account. Future studies would benefit from inclusion of these variables and a wider geographical scope.

The findings contain many implications to help marketing executives and planners better revise their existing marketing and communication strategies to increase their revenue.

Existing research has tended to examine the impact of idol worship as a whole on the reduction of music piracy, but overlook the two-dimensional aspects of idol worship, hence ignoring the fact that many music firms have not properly utilised idol worship to deal with the challenges associated with music piracy. The findings broaden existing understanding about the causes of two different dimensions of idol worship and their different impacts on the intention to music piracy.

This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase.

Survey questionnaires were distributed by a quasi‐random sample of school pupils across Taiwan to an adult member of their household, for completion and return. A return rate of 70 percent yielded 456 usable questionnaires, the data from which were analysed by the LISREL structural equation modelling software.

The results suggest that perceived personal economic hardship and the normative influence of members of a consumers' reference group have a positive impact on the phenomenon of consumer animosity, which in turn negatively affects the intentions of consumers in Taiwan to purchase products originating in mainland China and Japan. Contradicting previous studies, consumer animosity was found to be dependent on judgments of product quality.

The research model was built from data collected by non‐probability sampling in a single country. There was no evidence of sampling bias, but future studies would benefit from inclusion of more independent variables and a wider geographical scope.

The findings contain many practical lessons for planners of export marketing strategy.

Two existing theories of social behaviour are integrated with the concept of consumer animosity to explain consumption choices in an international context.

The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system.

Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 × 2 franchise system quality (FSQ) matrix. This is empirically tested with 200 Australian franchisees.

The results reflected a strong evidence of four distinct profiles of franchisees as conceptualized. These results also showed that the more cooperative the franchisees, the better their performance and satisfaction levels with the system. In contrast to existing literature, franchisees who fall in the high‐perceived importance cells of the FSQ matrix have a stronger desire for autonomy.

Cooperation between franchisees and franchisors are fundamental to achieve success. It is important to provide resources and assistance to franchisees and these are considered as key success factors. Further, determining the profile of the franchisees allows franchisors to determine the potential Best Buddy who are considered an asset in the franchise system.

A larger sample size should be implored that focuses on specific industries or service sectors. The research can be replicated in other non‐Western contexts to formulate different insights. Cross‐national studies could be conducted to investigate differences between cultures.

The paper addresses the gap in literature by examining franchisees' perception of the value of services provided in a franchise system. The FSQ Matrix is also conceptualized and empirically tested on an Australian sample.

This paper aims to examine the importance and concept of idol attachment, model its antecedents and moderators and assess its influence on human brand loyalty.

This paper includes two studies. In Study 1, survey questionnaires were distributed by mall intercept to quasi-random samples across Australia and Taiwan for completion and return. The return yielded 1,135 and 736 usable questionnaires, respectively, from which the data were analysed using LISREL structural equation modelling software. In Study 2, an experiment was used to examine whether idol attractiveness is likely to positively moderate the relationship between vanity traits and attachment.

The results suggest that achievement vanity, variety seeking and peer norms have a positive impact on the phenomenon of idol attachment, which in turn positively affects human brand loyalty. Contradicting previous studies, the physical appearance of vanity was not found to be associated with idol attachment. However, the results of the experiment show that idol attractiveness has a positive moderating effect on the relationship between vanity traits and human brand attachment.

The findings suggest that idol attachment is more complex than previously understood. The constructs chosen in this research represent an initial step but other variables such as liking, involvement, affective commitment and brand love are not taken into account. Future research models should therefore include such variables.

The findings contain many practical lessons for planners of marketing strategy for the music industry in an international context.

Two existing theories of psychology are integrated with the concept of idol attachment to explain human brand loyalty in an international context.

This paper aims to focus on the cavitating flow around the Clark-Y hydrofoil when the dissolved air is taken into account as the third phase. As the RNG k-epsilon model yields poor prediction due to overestimation of viscosity, the modification approaches including density corrected method, filter-based model and filter-based density correction model are used, and the turbulence model is modified. Also, the numerical results are compared with the experimental data.

The cavitating flow is known as a complex multi-phase flow and appeared in the regions where the local pressure drops under saturation vapor pressure. Many researches have been conducted to analyze this phenomenon because of its significant impact on the erosion, vibration, noise, efficiency of turbomachines, etc.

The experiments are conducted in a rectangular test section equipped with Clark-Y hydrofoil providing cavity visualization, instantaneous pressure and vibration fluctuations. The simulations are carried out for different cavitation numbers with and without dissolved air. The Fast Fourier Transform, continues wavelet transform and temporal-spatial distribution of gray level are implemented to extract and compare the shedding frequency of experiments and numerical predictions and cavitation evolution. It is concluded that the flow structure, shedding frequency and time-averaged characteristics are highly influenced by the dissolved air. Also, the numerical prediction will be more satisfactory when the modified turbulence models are applied.

To the best of the authors’ knowledge, the originality of this study is the modification of the turbulence model for better prediction of cavitating flow, and the validation of numerical results with corresponding experimental data.

The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses.

Using a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software).

The analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses.

One limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brand’s specific details.

The authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call “familiness.” This research could establish a starting point for further work within this important sector.